• Exchanged on the benefits of air quality management in relation to public health, reducing social cost, and increasing regional economic growth
• Reviewed the formulation and components of air quality improvement strategy
• Moved from awareness to effective communication in air quality management (AQM)
• Formulated an effective communication strategy
This training course is designed for:
• Civil Society Organizations/CSO (NGO, CBO/Community Based Organization, neighborhood representative)
• Associations (Public Transport Driver Association, Public Transport Operator Association, related Unions, etc.)
The workshop is led by instructor/s (communication expert/s). Agenda includes brainstorming/discussion, presentation on thematic issues from related key stakeholders/experts, define solution and recommendation, formulate action plan, identify role and sharing responsibility on implementation of AQM communication strategy. Training-kit will be provided to participants.
To formulate an effective communication strategy to gain public support for improving the air quality in an area - targeted to create positive public opinion and participation in AQM programs.
• Basic AQM (include brief of air pollution control and climate change) Communication strategy, with agenda as follow:
• The need for a communication strategy on air pollution
• The message: Identify the message that is to be conveyed
• The audience: Identify the target audience for the communication
• Determine measures for success
• Identify the modes of delivery for the communication
• Identify messenger: actual delivery of our message
• Organize feedback
• Evaluate your strategy