Taming Traffic

Changing Incentives for Vehicle Use: Zero Emission Areas and Congestion Pricing

In this webinar, ITDP explores two zone-based approaches to reducing vehicles—zero emission areas and congestion pricing. Zero emission areas are a newly emerging urban planning tool that concentrates “pull” incentives, such as better public transit and people-first streets, to shift people out of cars. Congestion pricing uses a “push” incentive, mainly a peak-travel fee to reduce vehicles in key city areas at high-usage times. Both are zone-based approaches that can create significant impacts reducing vehicles, but are complicated to design, operate, and enforce, and require robust political will to implement.

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Virtual

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