Unsafe and unpleasant conditions in the City of Jinja for pedestrians and cyclists and congestion caused by haphazard freight vehicles and parking lead to a deterioration of public life and economic activity.

'Mobilising Jinja aims to demonstrate the value of Non-Motorized Transport by improving the flow of people and goods in and around Jinja's Central Market. By creating an eco-friendly, safe and inclusive loading zone around Jinja's market moveable bollards, parking management and other measures, the project will enhance sustainable access as well as health and road safety.