COVID Challenge Liberia

Awareness raising through public broadcasting of COVID and road safety

A TV show series is meant to highlight the safety aspects to citizens, giving them knowledge on Covid fighting measures such as social distance, disinfection, etc, but also other road safety information as well as active mobility options.

In short

Creation of a series about road safety

Topics: infection control in public transport, rules and regulations for operating taxis during the pandemic, strengthening walking and cycling and road safety in general

The challenge

Safety became a more and more important topic during the pandemic. As Liberia was prepared to combat COVID, the road safety situation is still very dangerous. One important measure is to inform the population, e.g. by staging an event. However, knowledge transfer on the topic of road safety is severely limited by the Covid-19 pandemic: Interactive and collaborative knowledge-sharing events are very popular in Liberia. Previous successful formats such as comedy shows and open street festivals cannot be held at the moment.

The pilot

We will broadcast a series about road safety via traditional media as well as social accounts. It is informing about important topics such as infection control in public transport, rules and regulations for operating taxis during the pandemic, strengthening walking and cycling and road safety in general. By creating the series on road safety, we will activate the partners in the GIZ scene to increase the spread of our vital information. Known actors will be used to increase interest on the topic of safe mobility.

Intended impact

Provide the general population with knowledge on how to stay safe from Corona and other road related risks.

Contact us

Together we are TUMI